Most companies dedicate a massive budget for promoting their businesses, and that increases the operating costs which in turn reduce profit levels. As a business entrepreneur, you understand that one way of increasing profitability is to reduce costs and therefore, you need to devise methods of cutting down marketing cost. A business can personalize and customize the pens in the best way to promote itself. It is not expensive to produce promotional pens, and yet it is a useful marketing tool. The choice of the best promotional pen is essential, and you have to consider the following factors in the process.
Create a budget – You need to determine the amount of money that the company requires for promotional activities and the amount to dedicate specifically to promotional pens. As this might be your first time using promotional pens in the business, you need to know the detail of cost of purchasing promotional pens before you make a budget for it. Consulting some of the companies that have used promotional pens can give you a hint of the kind of expenses you will have to meet and an approximate amount of cash that can pay for every expense. You can proceed to look for promotional products suppliers in the market and get quotations for producing a specific number of promotional pens that you might use for a start. The cheapest offer might not be the best one because the quality might be inferior and you have to choose an affordable rate which falls within your budget.
Pen label and design – How would you like your pen to look like and what printing would use for the pens? The techniques used for suppliers for pen labeling are laser engraving and the usual printing using a machine. Take advantage of labeling to inscribe the essential details of the company such as logo, company name, contact details and any other relevant information. When the pens include such information, then it becomes effective for its purpose of promotion. Choose the best design for the pen which can boost the business status. The suppliers are aware of various designs, and they can assist you to select the most appropriate one for your case.
Color print – Your creativity level plays a significant role at this stage because you have to decide the right color to use for the pens and the containers. It is advisable to use colors that are associated with your business. The containers are always on display, and they are visible at all times, and thus, they can improve the visibility of the company when its colors are used. Try to use bright colors that can attract the attention of people easily without straining. Doing all these activities alone can be hectic, and you can engage some of your employees and loyal clients to give you suggestions about design and color.