Know Your Demographic

When it comes to business, there is perhaps one element of business more important than many others, and that is marketing. Marketing and advertising are a major part of businesses of all shapes and sizes, as it helps you get your new, small business the exposure it needs to succeed and acts as a way to get the news to your clients and customers of new products and services for more established businesses. It’s also, for the most successful businesses, the occasional reminder that “we’re still here.” Marketing is greatly important to the world of business and commerce. However, many of us might be lacking a fundamental area of marketing that might trump them all, and that’s knowing your demographic.

For example, you want to advertise to younger people. How do you get started? Well, you’ll want your ad to feature younger actors, of course, for starters. What next? Well, it couldn’t hurt to have some young women sporting some trendy clothing from a retailer like A’GACI of the like. This sort of combination will speak to younger audiences in their own language, so to speak, and make them more innately interested in what you have to say. Then, of course, you have to find you demo. For younger audiences, a streaming service like Hulu is a good start, as is the internet. Finding where your audience gets their ads is pivotal when it comes to serving the ads to them. Lastly, you’ll want a focus group to give you feedback on your ads prior to distribution. This way, you can hear it straight from the horse’s mouth, the horse being a small sampling of the target demographic. This will help you fine tune your ad campaign to successfully get through to your intended demographic.